MANILA, Philippines – Days after the movie was released in cinemas, Antoinette Jadaone's The Achy Breaky Hearts was leaked online.
On Monday, July 4, the filmmaker took to social media to air her views about piracy. She tweeted from the Maldives, where she is with The Achy Breaky Hearts co-writer Yoshke Dimen.
Her tweets read: "Hay, mga Pinoy talaga. Minsan tayo rin pumapatay sa sariling industriya natin e no? Tapos magrereklamo kapag di nakuntento. NAPAKAHUSAY!!!
(Hay, Filipinos. Sometimes, we ourselves kill our own industry, huh? And then we'll complain when we're not content. Good job!)
"Napakahusay natin humingi ng pagbabago e mga sarili natin, di natin mabago. Ang kakapal ng mga mukha n'yo!!! Nakakadiri!"
(We are so good at asking for change when we can't even change ourselves. You have no shame! It's disgusting!)
She went on to say that she and Yoshke will be watching the movie in theaters when they get back, and that they have taken action against those who were reported to have copies of the movie.
She also thanked those who watched The Achy Breaky Hearts in theaters and those reporting incidents of piracy.
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">Hay, mga Pinoy talaga. Minsan tayo rin pumapatay sa sariling industriya natin e no? Tapos magrereklamo kapag di nakuntento. NAPAKAHUSAY!!!</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/749971028143583232">July 4, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">Napakahusay natin humingi ng pagbabago e mga sarili natin, di natin mabago. Ang kakapal ng mga mukha n'yo!!! Nakakadiri!</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/749974961788362753">July 4, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">NAKAKAWALANG-GANA.</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/749975874938691584">July 4, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">Basta pag-uwi, manonood kami ni <a href="https://twitter.com/yoshke">@yoshke</a> ng <a href="https://twitter.com/hashtag/TheAchyBreakyHearts?src=hash">#TheAchyBreakyHearts</a> sa SINEHAN. Dahil iba pa rin pag marami kang kasama kang tumawa at kiligin.</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/749976305622323200">July 4, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">Mga panahong ganito, nakakawalang-gana na gumawa ng pelikula. Tara, magsayaw na lang tayo.</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/749982287589101570">July 4, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">NAKAKAGALIT ANG MGA PINOY. Nawalan na ako ng tiwala sa mga Pinoy. Change is coming, pero sarili natin hindi natin mabago.</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/750112234790014976">July 4, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">Pero sa lahat ng mga nanood sa sinehan, MARAMING, MARAMING SALAMAT PO!Every film is my baby. Salamat sa pag-aalaga.</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/750113096161636352">July 4, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">Grabe, talagang iniiyakan ko ang pelikula e no? Tao ka ba??? Mahal talaga kita, pelikula. Patawad nangyayari ito. Hayup talaga ang mga tao.</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/750117609652097024">July 5, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
Tonette also mentioned that she encountered piracy before, too: with her previous film, That Thing Called Tadhana: "Ginawa n'yo na 'to dati sa Tadhana e di ba? Naniwala pa rin ako sa pelikula pagkatapos. Tapos eto uli. Masisisi mo ba akong mawalan ng gana?"
(You did this before with Tadhana, right? And I still believed in film afterward. Now, this happens again. Can you blame me if I lose faith?)
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="tl" dir="ltr">Ginawa n'yo na 'to dati sa Tadhana e di ba? Naniwala pa rin ako sa pelikula pagkatapos. Tapos eto uli. Masisisi mo ba akong mawalan ng gana?</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/750120592880218112">July 5, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Thanks to everyone who's been helping us report these thieves. You know who you are! Keep on reporting! THANK YOU!!!</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/750196592532070402">July 5, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Special mention to Jodian and Jochard fans, among others! :)</p>— Tonette, Tonette (@tonetjadaone) <a href="https://twitter.com/tonetjadaone/status/750196698572394496">July 5, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
The film's stars, Jodi Sta. Maria and Richard Yap, also took to social media to ask their fans for help with reporting the pirated copies of the film.
{source}<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BHd1EHDBLlE/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Let's all work together for the better future of the local film industr</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by Jodi Sta.Maria (@jodistamaria) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-07-05T04:17:40+00:00">Jul 4, 2016 at 9:17pm PDT</time></p></div></blockquote>
<script async defer src="//platform.instagram.com/en_US/embeds.js"></script>{/source}
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Help us stop PIRACY. Stop the spread or Pls report or email links to report@abs-cbn.com maraming salamat for your support!</p>— Richard Yap (@ImRichardYap08) <a href="https://twitter.com/ImRichardYap08/status/750184729329016832">July 5, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>{/source}
The Achy Breaky Hearts stars Richard and Jodi, as well as Ian Veneracion. – Rappler.com