MANILA, Philippines – We all know that the main purpose of a commercial is to encourage the consumer to try the product. But some ads are just hard to forget, especially when it touches a chord or a specific resonant, relevant emotional state.
For this Father's Day, we compiled some of the most memorable tearjerkers that had us reaching for the tissues when they aired.
McDonald's Lolo-Karen commercial (2001)
Who could ever forget the famous line "'Lo, Karen po" line? In the ad, we see the grandfather waiting for his McDonald's meal and later asked where "Gina" was, as his granddaughter Karen corrected him. We later see the grandpa cutting his hamburger in half to give to his favorite grandchild – Karen.
{source}<iframe width="100%" height="360" src="https://www.youtube.com/embed/ljy-TcplGug" frameborder="0" allowfullscreen></iframe>{/source}
Selecta "Kulitan" commercial (2016)
In the commercial for Selecta, we see a young girl using emojis in answering what appears to be "suitor" via a mobile application This would go on throughout the commericial, which later reveals that the person she was exchanging emojis was her dad.
{source} <iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fselectaphilippines%2Fvideos%2F1131190503591406%2F&show_text=0&width=560" width="560" height="315" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allowFullScreen="true"></iframe>{/source}
Smart My Father, My Son commercial (2015)
In the commercial, we see a father and son spending time together, as the father teaches him to take photos, and later on the son teaches how to work on his mobile phone.
{source}<iframe width="100%" height="360" src="https://www.youtube.com/embed/JvHH4iqTHpw" frameborder="0" allowfullscreen></iframe>{/source}
Globe Telecom (2016)
Can you relate to this commercial showing a protective dad worrying about his young daughter?
{source}<iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fglobeph%2Fvideos%2F10153918618514748%2F&show_text=0&width=560" width="560" height="315" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allowFullScreen="true"></iframe>{/source}
Ensure commercial featuring Dingdong Dantes (2016)
In a rare occasion, actor Dingdong Dantes starred in a commercial with his own father for Ensure milk supplement. The advertisement was launched early this year.
{source} <iframe width="100%" height="360" src="https://www.youtube.com/embed/OW8yXTiKKUQ" frameborder="0" allowfullscreen></iframe>{/source}
Max Fried Chicken "Debut" short (2016)
Released last June 15, the video directed by acclaimed filmmaker Brillante Mendoza sees actor Julio Diaz as a cook for the restaurant. He works hard to make sure to give his daughter Melanie a debut.
{source} <iframe width="100%" height="360" src="https://www.youtube.com/embed/nWuOJKtO3fs" frameborder="0" allowfullscreen></iframe>{/source}
PLDT "Suportahan Taka" commercial (2001)
When a young man calls home to anxiously tell his dad that he's shifting majors, he gets a lovely surprise when his father tells him that he will support him. It starred model Christian Vasquez, who would later on become an actor on screen.
{source} <iframe width="100%" height="360" src="https://www.youtube.com/embed/rihDHNrDw6g" frameborder="0" allowfullscreen></iframe>{/source}
Do you have a favorite Father's Day or dad-centric commercial? Let us know in the comments section. – Rappler.com